comscore Micromax mobile and tablet business head, Ajay Sharma, quits again
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Micromax mobile and tablet business head, Ajay Sharma, quits again

Ajay Sharma has quit from Micromax for the second time. He was the business head of the company's mobile phone and tablet division.

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Micromax s head of business for Mobile phone and tablet division, Ajay Sharma has quit again after he was re-hired into the company nine months ago, BGR India has learnt. Sharma is being replaced in the company by Praveen Srivastava, who was head of business development for growth circles at Vodafone India, and has recently joined Micromax, Economic Times reports. Sharma confirmed he had put in his papers at Micromax, but he did not reveal his next move. It is a bit too early too say, but i have four-five options at hand, and hopefully by end of this month I will take a decision, Sharma told BGR India. Also Read - Micromax Airfunk 1, Airfunk 1 Pro starting at Rs 1,299 launched in India

Also Read - Micromax In 2b first impressions: A decent desi phone at budget

However, he did confirm that he plans to remain in the industry. Sharma declined to comment on his reasons for leaving the company. BGR India also sent query about his exit to Micromax, but we did not elicit any response from the company at the time of filing this report. Sharma first came into limelight when HTC hired him to head the India business in 2006. He quit HTC to join Micromax to head the company’s relatively new smartphone business in September 2011. In April 2014, he quit Micromax to join former Apple CEO, John Sculley’s new smartphone brand, Obi Mobiles, as its CEO. However, he quit the company within 11 months and joined mobile phone distributor Jaina in March 2015 to lead Panasonic‘s smartphone business, which was being jointly handled by Jaina and Panasonic. Sharma, quit that role as well before the end of the year and rejoined Micromax in January this year, this time as the business head for the mobile phone (feature phones and smartphones) and tablets division. Also Read - Micromax In 2b launched with 5000mAh battery, 6GB RAM in India: Check price, specs

Sharma s exit comes right after Micromax s head of customer services, Ajay Gulati, quit the company. Gulati s role has now been taken over by Bharat Malik, the existing head of customer service for the company’s subsidiary Yu Televentures. Sharma had rejoined Micromax after the showdown between Micomax’s management and the professional team that was hired to oversee the company’s transformation. Micromax saw a number of resignations, one of the most significant one being that of CEO Vineet Taneja. The chain of resignation had started with chairman of the company, Sanjay Kapoor, stepping down over differences with the promoters. Eventually, the company saw resignations from likes of Prosenjit Sen (VP of sales), Khaja Muzaffarullah (head of feature phones), Teja Gudena (VP for R&D) and Badal Bagri (CFO) in just a few months.

In April 2016, Micromax rebranded itself, in order to step into new categories and enter new markets, eyeing to be among the top five global handset brand by the year 2020. The company redesigned its logo, and introduced a new tagline Nuts, Guts and Glory as part of its new brand identity. The brand overhaul was aimed at entering segments of consumer electronics like television and tablets, other than handset. In that move, Micromax launched 15 new smartphones including two flagships, Canvas 6 and Canvas 6 Pro, besides launching two 4G tablets and LED televisions, while announcing a new logo, in April this year. Micromax still remains the second largest smartphone player in the country, however, brands like Lenovo are nipping at its heels to displace it from its dominant position.

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  • Published Date: September 12, 2016 6:40 PM IST
  • Updated Date: September 12, 2016 6:47 PM IST



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