comscore Micromax’s first notched smartphone to launch on December 18
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Micromax’s first notched smartphone to launch on December 18

Despite facing stiff competition from Chinese players, the Gurugram-based company doesn't want to give up.

  • Published: December 13, 2018 1:05 PM IST
micromax-invite

Image Credit: Micromax


Only a few years ago, Micromax used to be a top player in India s smartphone market, but that s no longer the case. Even though Micromax sells everything from power banks to LED TVs today, the ever-growing popularity of Chinese players like Xiaomi, Oppo, and Vivo has all but obliterated it from the country s fiercely-contested mobile space. Also Read - Micromax to bring a budget phone with price likely under Rs 10,000: Check launch date

Also Read - Micromax In 2b, In 2c in the works: Listed on Geekbench ahead of launch

However, it seems that the Gurugram-based company isn t ready to give up yet. Having launched the YU Ace back in August, Micromax is now set to add another smartphone to its line-up. Also Read - 5 delayed smartphone launches in India due to COVID-19 in May 2021

The company has started sending media invites regarding an event scheduled for December 18. While the invite itself doesn t say much, the outline of a smartphone it features reveals one key detail a notch. While it may have been a bit late to join the party, it seems Micromax will finally launch its first notched smartphone next week.

An entry-level smartphone, YU Ace is powered by a MediaTek MT6739 SoC. There are two configurations 2GB RAM/16GB storage and 3GB RAM/32GB storage priced at Rs 5,999 and Rs 6,999 respectively. There s also a dedicated expansion slot that can take up microSD cards of up to 128GB in size.

The smartphone features a 5.45-inch HD+ display with a resolution of 720×1440 pixels and an 18:9 aspect ratio. It also runs Android Oreo out-of-the-box.

Watch: Realme U1 First Look

For imaging duties, the YU Ace has a single-lens rear camera setup, comprised of a 13-megapixel module and LED flash. Up front, there s a 5-megapixel module for selfies and video calls. All standard connectivity options are included in the mix, with a sizeable 4,000mAh battery rounding off the spec sheet.

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  • Published Date: December 13, 2018 1:05 PM IST


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