comscore Micromax sells half-a-million Bharat 2 smartphones in India in 50 days
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Micromax sells half-a-million Bharat 2 smartphones in India in 50 days

Since the launch in April, Micromax says it has sold over half-a-million Bharat 2 smartphones in India.

Micromax Bharat 2 made official

Earlier this year in April, Micromax launched its budget Android smartphone under its Bharat-series. Aimed at first time smartphone buyers, the Micromax Bharat 2 is priced at Rs 3,499. It is also one of the most affordable smartphones to feature 4G LTE with VoLTE connectivity option, and run on Android 6.0 Marshmallow OS. Now, in just 50 days, Micromax says it has managed to sell over half-a-million handsets in India. Also Read - 5 delayed smartphone launches in India due to COVID-19 in May 2021

Also Read - Micromax In 1 goes on sale in India today on Flipkart: Top 5 features, price of all variants

Commenting on the success of Bharat 2, the company s Chief Marketing and Commercial Officer, Shubhodip Pal said, At Micromax, we are always working consistently to make technology accessible for our users. With the launch of Bharat 2, we have truly driven the next phase of smartphone adoption in the country as in a short span of 50 days we have sold more than half a million Bharat 2 smartphones. ALSO READ: Micromax Canvas 2 Hands-on and first impressions: A trump card for the offline segment Also Read - Micromax In 1 first impressions: Solid competition for Poco M3

With smartphone adoption in India on a rise, especially in the entry-level and budget segment, Micromax is working on 4G enabled Bharat 1 smartphone too. The smartphone is expected to feature Google s Android Go, a lightweight Android OS which was recently announced at I/O 2017.

We also believe that Bharat gives Micromax opportunity to kick start a digital revolution, helping India progress. The company has further strengthened its distribution network from 34-35,000 to 60,000 outlets as majority of the users in this category are offline users and are looking for compelling products that connect them digitally. Going ahead we expect the Bharat series to contribute over 40% to the Micromax s portfolio, Pal added. ALSO READ: Micromax Evok Note E453 Review: It ain t the Redmi Note 4 slayer

Micromax Bharat 2 specifications, features

The smartphone features a 4-inch WVGA display and is powered by Spreadtrum SC9832 quad-core chipset clocked at 1.3GHz. The SoC is paired with 512MB of RAM and 4GB of internal storage. A microSD card slot with support for 32GB is also present to further expand the storage.

In the photography department, the Bharat 2 comes with a 2-megapixel rear camera with LED flash. For selfies and video calling, the smartphone houses a VGA camera. Armed with a 1,300mAh battery, the smartphone runs Android 6.0 Marshmallow OS. Connectivity options on the smartphone include dual-SIM card slots, 4G LTE with VoLTE voice calling support, Wi-Fi, Bluetooth and GPS.

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  • Published Date: June 16, 2017 5:22 PM IST


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