Remember Indian smartphone maker Micromax? We don t mind if you don t, and presume that the brand is no longer in the smartphone market because of little to no activity from the brand in recent months. However, the brand is still alive and kicking. It s sub-brand YU Mobiles just sent us a teaser about what seems like a smartphone in the coming days. Also Read - Another Xiaomi folding phone set to launch after October with Mi MIX Fold specsAlso Read - Best smartphones for photography under Rs 20,000 to gift for Father's Day
The company sent a cryptic poster with two battery-shaped hour-glasses with the text F(ACE) OFF! written above the image, and the text Coming soon! written below the image. The company stated that the #YUFaceOff is coming soon on August 30, 2018. Also Read - Xiaomi Mi Watch Revolve Active India launch date revealed: When's the launch?
There is no additional information apart from the teaser. It is likely that the company is planning to launch two new smartphones at the launch even with a focus on battery backup. It may also be possible that the company is planning to take on its competitors when it comes to the battery capacity of its upcoming device or devices. We are not sure what or even how many devices YU Mobile is planning to launch at the event.
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Though, we are certain that YU Mobile will have to offer something groundbreaking if it has to stay relevant in the market. This is especially important now after Xiaomi s new sub-brand Poco announced its first smartphone, the Poco F1 in the Indian market bringing the price of a smartphone with Qualcomm Snapdragon 845 along with a 4,000mAh battery below the Rs 20,000 barrier with discount.
In addition to Poco, the likes of Xiaomi, Honor, Huawei, Vivo, and Oppo are offering compelling packages with new technologies in the mid-range segment. YU will have to match all these brands both in terms of pricing as well as the features of its upcoming smartphone.