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Micromax sub-brand YU Mobile teases a smartphone launch on August 30

The company sent a cryptic poster with two battery-shaped hour-glasses with the text “F(ACE) OFF!” written above the image.

  • Published: August 28, 2018 9:18 AM IST
YU Face Off teaser poster

Image credit: YU Mobile


Remember Indian smartphone maker Micromax? We don’t mind if you don’t, and presume that the brand is no longer in the smartphone market because of little to no activity from the brand in recent months. However, the brand is still alive and kicking. It’s sub-brand YU Mobiles just sent us a teaser about what seems like a smartphone in the coming days.

The company sent a cryptic poster with two battery-shaped hour-glasses with the text “F(ACE) OFF!” written above the image, and the text “Coming soon!” written below the image. The company stated that “the #YUFaceOff” is coming soon on August 30, 2018.

There is no additional information apart from the teaser. It is likely that the company is planning to launch two new smartphones at the launch even with a focus on battery backup. It may also be possible that the company is planning to take on its competitors when it comes to the battery capacity of its upcoming device or devices. We are not sure what or even how many devices YU Mobile is planning to launch at the event.

Watch: Poco F1 Armoured Edition First Look

Though, we are certain that YU Mobile will have to offer something groundbreaking if it has to stay relevant in the market. This is especially important now after Xiaomi’s new sub-brand Poco announced its first smartphone, the Poco F1 in the Indian market bringing the price of a smartphone with Qualcomm Snapdragon 845 along with a 4,000mAh battery below the Rs 20,000 barrier with discount.

In addition to Poco, the likes of Xiaomi, Honor, Huawei, Vivo, and Oppo are offering compelling packages with new technologies in the mid-range segment. YU will have to match all these brands both in terms of pricing as well as the features of its upcoming smartphone.

  • Published Date: August 28, 2018 9:18 AM IST