Micromax is going all out in promoting the Canvas 4, whose ads can be seen all over the on going ICC Champions Trophy telecast. In addition to this the phone is being heavily promoted on social media before its official launch. Today, the company teased the device again on Facebook and the company is hinting that the Canvas 4 will have some innovations regarding the way we unlock the phone. Also Read - Cheaper Micromax In 1b Android Go edition India launch soon, details hereAlso Read - Micromax In 1b goes on sale: Price in India, specs and sale offers
The caption supplementing the teaser says Slide, Swipe, Press to unlock….What’s next? . This way Micromax is mocking the industry standard way of unlocking the phone, which Apple popularised with the Slide to Unlock feature on the original iPhone. Also Read - Vivo introduces all-new 'OriginOS' Android skin to replace FuntouchOS
Even in terms of design, the ads suggest that the Canvas 4 will break new ground for Micromax and will be its flagship product. Pre-bookings for the device are expected to start on June 28. Features wise we can expect a more powerful quad-core processor and a 1080p display considering 720p has become the standard for the mid-range Android phone.
There is currently no information on the price, but it s safe to say that it could be launched at a price higher than the Canvas HD, which was launched in February. Additionally, Micromax will have competition from Karbonn which is planning to launch the Titanium S6 which will feature a Qualcomm made CPU and a 1080p display.