Along with its smartphone range, Micromax has recently also focused on building an ecosystem of native apps and services. In line with this, Micromax today announced its partnership with TranServ to launch a smartphone-based native payments solution. Also Read - Micromax In 2b, In 2c in the works: Listed on Geekbench ahead of launchAlso Read - 5 delayed smartphone launches in India due to COVID-19 in May 2021
This digital wallet will be deeply integrated into Micromax s smartphones as well as those under the YU brand. So for example you could send money to one of your friends by selecting his name from the contact list, instead of having to open a third-party app. One will be able to use the wallet for different transactions like sending or requesting money, paying bills or sending gifts. Micromax and TranServ will also be offering some unique functionality like applying for micro-loans. Also Read - Micromax In 1 goes on sale in India today on Flipkart: Top 5 features, price of all variants
The two companies are also focusing on the offline space by giving users an option to top-up their wallets by visiting a retail store. Users will be able to pay cash at these stores and have their digital wallets topped up.
As mentioned above, the digital wallet will be a part of Micromax s smartphones as well as those under the YU brand. This is in line with a report from earlier this week. On the Yutopia, for example, users will be able to pay for different services that are a part of the Around YU platform.
Around YU can be accessed on the Yutopia by swiping right on the homescreen. In the first phase, the platform will offer contextual information for categories like food, shopping and travel. Shopping and travel related information will be offered by Scandid, and Ixigo, two companies Micromax had made strategic investments earlier this year. As for food and cabs, Around YU will get the information from Zomato and Ola.
Our vision is to enable users to enjoy a seamless and delightful experience across categories like hospitality, travel, healthcare, entertainment, e-commerce or payments where we populate the gaps to map their digital journey to their fulfilled world, Vikas Jain, Co-founder, Micromax said.
Micromax is attempting to disengage its reliance on Google with its own suite of services. On the Yutopia, for instance, it has replaced the default music player to Gaana, in which it had invested earlier this year. There have been reports about the smartphone vendor to fork Android. It had also partnered with First Touch, which makes Android launchers in Indic languages.
Having a native mobile wallet is just another step for Micromax to create its own universe of services and ensure it makes revenues on smartphones throughout the life of the product.