Micromax is gearing up to start assembling its phones in its Rudrapur plant in India by the first quarter of the 2014, PTI reports. We have a plant in Rudrapur and have already started assembling of phones on trial basis there. It will be commercially launched in the first quarter of next year, Rahul Sharma, Micromax Co-founder has told PTI. The company was lately in news for hiring Hugh Jackman for the Canvas Turbo smartphone and was also reported to be soon expanding business to European markets via Russia. The company had also revealed its plans on launching 4G LTE capable device in India soon. But with this news, it seems that there is much more on the company s cards in terms of expansion. Also Read - 5 delayed smartphone launches in India due to COVID-19 in May 2021
Micromax currently imports its devices from companies in China. And while it does have a plant in Rudrapur in India, Micromax does not use it for assembling or manufacturing phones here. However with the rate of growth the company has been witnessing in the last couple of years, it now plans to start assembling devices locally.
According to Sharma, the indigenous company closed last year at about Rs 3,168 crore and now is aiming to double its turnover to Rs 6,000 crore by the end of this financial year. We are on track to be a billion dollar company by FY 14, Sharma told PTI.
Micromax clearly is betting big on the Indian market. And considering the IDC’s report which recorded it as the second most smartphones shipping company in India in Q2, 2013, the company has set its benchmarks in the smartphones market in India which is now ruled by Samsung and was once ruled by Nokia.