comscore Micromax to launch 30 smartphones in 2013, beats Samsung in phablet shipments

Micromax to launch 30 smartphones in 2013, beats Samsung in phablet shipments

Micromax will launch 30 smartphones in India this year, CEO Deepak Mehrotra revealed during the launch of the A116 Canvas HD phablet. The company has been on a streak of launching smartphones since mid-2012 and has introduced a number of best-selling products including the Pixel A90S and its Canvas range of phablets. Also Read - Micromax Canvas HD deliveries delayed, price hiked to Rs 14,499

Also Read - Wickedleak Passion Y HD phablet with quad-core processor launched for Rs 16,999

According to Mehrotra, Micromax became India’s number one brand in phablets in the last quarter of 2012. The Indian handset brand claims to have imported 198,000 units of phablets (defined as smartphones with displays larger than 5-inches) during the period compared to Samsung’s 189,000 units of Galaxy Note and Galaxy Note II. Other vendors imported just 38,000 units during the same period. The numbers, provided by Micromax, remain unverified at the moment. Also Read - UMI X2 launched in India for Rs 14,000, comes with 5-inch HD display, 2GB RAM and 13-megapixel camera

Phablets are expected to dominate smartphone shipments this year, with most players launching their flagship smartphones with at least a 5-inch display, some like Huawei even crossing the 6-inch mark. Samsung is also set to launch the Galaxy Grand in India later today.

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  • Published Date: January 22, 2013 12:33 AM IST
  • Updated Date: January 22, 2013 1:38 AM IST

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