With the festive season just around the corner, Micromax has announced that it will launch four 4G smartphones, to cash in on the booming demand for LTE devices. The smartphones will be priced around Rs 5,700. Micromax has also partnered with Google to preload the latter’s video calling app, Duo, on all the four smartphones. The company believes that the video series will help millions of users discover the Duo app and will be a volume driver for Micromax in the festive season. Also Read - Micromax to bring a budget phone with price likely under Rs 10,000: Check launch dateAlso Read - Best camera phones under Rs 35000 to buy in July 2021: Pixel 4a, Mi 11X, and more
Video calling is perceived to be a very urban phenomenon and niche but at Micromax, we believe that there is a huge potential to massify the service by taking it beyond the tier 1 markets where Micromax has an unmatched edge, Micromax co-founder Vikas Jain said. Sales of 4G smartphones have grown significantly in India as operators expand their high-speed internet services (4G LTE) networks in the country. According to analysts, the trend will gain further momentum with the launch of Reliance Jio’s service that is offering free voice calling and cheap data rates to consumers. According to research firm IDC, 4G smartphones shipments stood at 15.4 million units in January-March 2016 quarter, registering a growth of more than 6 times over the same period last year.
The collaboration with Google Duo is extremely important. Users will find Duo easy to latch on to Duo’s simple interface…all the 4 phones will be sub-USD 100, he said. Last month, Google launched Duo for Android and iOS users that compete with apps like FaceTime and Skype. The video calling app, first announced by Google at its I/O developer conference earlier this year, aims to take the complexity out of video calling . In the first month alone we have seen over 10 million downloads, with US and India being among the top countries, Google Group Product Manager Amit Fulay said.
Duo allows users to connect using their phone number without a separate username/account. Google also introduced a new feature Knock Knock that allows people to see live video of the caller before they answer, helping users connect with the person even before they pick up. Duo has been built to be fast and reliable, so that video calls connect quickly and work well even on slower networks, something that we think is relevant for the Indian market, Fulay said. ALSO READ: Google Duo crosses 10 million installs on Android in a month