Micromax is set to launch four new affordable 4G smartphones during the upcoming festive season. While that in itself isn’t really a big news, these upcoming Micromax smartphones will be pre-loaded and co-branded with Google’s Duo video-calling app. Reports claim these smartphones will be priced around the Rs 5,700 mark. Also Read - Google's offline dinosaur game in new Olympics avatar: Here's how to can playAlso Read - Micromax to bring a budget phone with price likely under Rs 10,000: Check launch date
We got hold of a retail box of one of the upcoming Micromax smartphones, and in line with earlier report, it is a part of the ‘Vdeo series’ of devices. The smartphone seen on the box is the Vdeo 4, which will support 4G and VoLTE, and will also be pre-loaded with Google’s Duo app. Based on the phone’s photo we can assume that the Video 4 will feature a metallic body with a brushed metal finish, a rear camera with LED flash underneath and what looks like a 5.5-inch display up front with on-screen navigation buttons. The rest of the details are scarce at the moment, and there is very little that we know of these upcoming smartphones. Also Read - Best camera phones under Rs 35000 to buy in July 2021: Pixel 4a, Mi 11X, and more
Micromax India (@Micromax_Mobile) September 27, 2016
Last month, Google started rolling out the Duo video calling app to take on the likes of Skype and Apple’s FaceTime among others. In just a month, the number of downloads has crossed 10 million on the Android platform. Google today announced that the US and India are the biggest markets for the app. One of the Duo’s major highlights is its simplicity. All one needs is to register their mobile number and they can start making video calls right away.
Besides the simplicity factor, Google has also taken into consideration the connectivity issues in countries like India. The company says that the app has been programmed to easily connect via Wi-Fi or mobile data, and is also optimized to work smoothly on a 2G connection. The app also comes with features like Knock Knock, wherein the recipient gets to see the live video of the caller, even before answering the call. ALSO READ: Google Duo first impressions: A no-frills video calling app that needs performance improvement
The collaboration between Micromax and Google is a win-win situation for both companies. Micromax can leverage Google’s marketing muscle for its affordable Video series of smartphones. Google, on the other hand, will be able to leverage Micromax’s popularity in markets away from metro cities. With the advent of affordable smartphones and the launch of Reliance Jio, there’s been an uptake in the adoption of 4G smartphones in tier two and tier three cities. According to a recent IDC report, over 15 million 4G smartphones were shipped in Q1, 2016, which is a near six times growth year-on-year.