Micromax sub-brand YU today added to its lineup of smartphones by introducing the new YU Ace. The smartphone takes its place in the budget category, and is the successor to the YU Yureka 2 that was launched last September. With the new online brand, Micromax hopes to reclaim the top position it held once in the budget smartphone segment, before the entrance of Chinese players like Xiaomi, Vivo and Oppo.
YU Ace prices, availability
The new YU Ace comes in two variants. The base variant features 2GB RAM and 16GB of storage, while the higher-end one comes with 3GB of RAM and 32GB of storage. The former is priced at Rs 5,999, and will be available exclusively on Flipkart on September 6 through flash sales. No specific date has been given for the sale of the higher variant, but it is said to be going on sale later in September. The company plans to reveal the price around the same time as well. That said, it looks like the smartphone will be competing directly with the Xiaomi Redmi 5A, which is regarded as the best entry-level smartphone at the moment.
YU Ace specifications and features
YU Ace features a 5.45-inch HD+ screen with 720×1440 pixels resolution, and an aspect ratio of 18:9. Under the hood is a MediaTek MTK6739 quad-core SoC. All of this is backed by a big 4,000mAh removable battery, which should be more than enough to run for an entire day.
In the camera department, the YU Ace sports a 13-megapixel sensor at the back, and a 5-megapixel sensor at the front. Both cameras feature LED flash for taking selfies at night or in low light conditions. Connectivity options include dual-SIM card slots, 4G VoLTE, Wi-Fi, Bluetooth, GPS, microUSB port, and a 3.5mm headphone jack. The device runs Android 8.1 Oreo out-of-box, but YU promises to roll out the Android 9 Pie update in November this year, which sounds great.
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For added security, YU has also equipped the smartphone with Face Unlock and a fingerprint sensor at the back. In terms of design, the YU Ace features a glossy back, which is available in three color variants of Charcoal Grey, Elektric Blue, and Rose Gold.