Microsoft has acquired Parature, a customer service SaaS provider, for 100 million dollars. The Parature acquisition gives Microsoft Dynamics a world-class self-service knowledge base to connect with customers. Also Read - Xbox Game Pass: List of games coming to consoles in July, big games releasing next month
According to Techcrunch, Parature”s acquisition fills a gap for Microsoft, which has lacked a complete way to make the customer experience one that fits the modern customer. Parature has made a name for itself with its ”customer experience” technology.