While sales of Microsoft’s burgeoning Windows Phone platform lag, the company continues to find significant revenue streams elsewhere in the mobile industry. Specifically, Google’s Android partners have proven to be an invaluable asset for the Redmond-based tech giant. Microsoft’s revenue from royalties HTC is forced to pay on each Android phone it sells is estimated to be between three and five times the company’s Windows Phone revenue, which could help explain why Microsoft has been so quiet to date when it comes to marketing its new mobile OS. Now, Microsoft has announced new agreements with ViewSonic and Acer that will bring in cash from two more Android vendors. Read on for more. Also Read - WhatsApp is ending support tomorrow for many phones: Here are the details
Microsoft on Thursday confirmed that it has reached licensing agreements with California-based ViewSonic and Taiwan-based Acer. Though the specific terms of the agreements were not disclosed, the deals will see ViewSonic and Acer pay Microsoft royalties on sales of their Android-powered smartphones and tablets. The deal also covers any forthcoming devices powered by Google’s Chrome OS. “We are pleased that ViewSonic is taking advantage of our industrywide licensing program established to help companies address Android’s IP issues,” reads a statement from Horacio Gutierrez, corporate vice president and deputy general counsel of Intellectual Property and Licensing at Microsoft. “This agreement is an example of how industry leaders can reach commercially reasonable arrangements that address intellectual property.” Pleased indeed. An identical statement was also issued regarding the Acer agreement. Also Read - WhatsApp to drop support for millions of Android, iOS, Windows mobile phones from 2020
The deals may in fact grant these vendors’ some level of protection against potential patent attacks from the likes of Apple, but the clearer advantage for the companies is that they will provide protection from Microsoft. As smaller companies look to Android as a popular open source option on which they might base their efforts to enter the smartphone and tablet markets, margin-chopping deals like these will do little to encourage their potential ventures. And in the end, of course, consumers lose again.