On the day Microsoft announced its new CEO, Foursquare announced on its blog that the Redmond-based company had invested in the location-based service and also signed a licensing deal. Though neither company revealed the details, Bloomberg reports that Microsoft has invested $15 million in Foursquare and as a part of the licensing deal will be able to use Foursquare s massive location-based database. Also Read - Windows 11 Sun Valley teased officially with YouTube video ahead of June 24 revealAlso Read - Windows 10 gets an expiry date: Know how long you can use it before Windows 11 is necessity
Foursquare s database is a gold mine of sorts with more than 45 million users sharing where they have been, what they do there and what they think of the place. The app contains information of about 60 million restaurants and innumerable places of interest. The licensing deal will allow Microsoft to incorporate Foursquare s data into its Bing search engine and thus give the user recommendations based on his/her interests. Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
This is huge validation for the stuff we ve been working so hard on, Foursquare Chief Executive Officer Dennis Crowley said. It s one of the leaders in the space we work in looking at us and saying we can really help power the next generation of devices.
Microsoft will also be able to use this data in its future products for Windows Phones that are more contextually aware. One such product, Bloomberg adds, is Cortana Microsoft s forthcoming virtual personal assistant that will go up against the likes of Siri. With this knowledge, Cortana will be able to recommend the user where to eat, where to watch a movie and its time and more.