Microsoft today launched the Chinese version of its Xbox One gaming console, becoming the first foreign company to enter the huge market after the government lifted a 14-year ban on video game machine. Consumers will be able to buy the console and accessories in 37 cities at over 4,000 outlets. Also Read - Windows 11 Sun Valley teased officially with YouTube video ahead of June 24 reveal
The debut of the console coincides with the anniversary of the launch of the China (Shanghai) Pilot Free Trade Zone (FTZ) and that of a joint venture in the FTZ between Microsoft and BesTV. With the joint venture, Microsoft has been allowed to manufacture and sell the Xbox in China along with its Chinese partner, marking China’s repeal of a ban for foreign firms manufacturing consoles for sale in the country. In 2000, China’s Ministry of Culture together with seven other ministries banned the manufacture and sale of all game consoles in China, citing their adverse effect on the mental health of young people. Xbox One is the first game console legally available in China. Also Read - Windows 10 gets an expiry date: Know how long you can use it before Windows 11 is necessity
The launch came amid investigations over anti-trust laws by Mircosoft Chinese unit. A special investigation team has questioned?Microsoft?Vice President David Chen and other staff about alleged monopoly activities in China and asked the company to provide an explanation with in 20 days. Gaming console giant Sony Playstation is also eyeing the China market. The Shanghai Oriental Pearl Group announced this May that it will join hands with Sony to set up two joint ventures in Shanghai for production and sale of PlayStation gaming consoles. Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
The new model, launched in partnership with Chinese Internet television company BesTV, costs 3,699 yuan ($600) without the Kinect motion detection system and 4,299 yuan with Kinect, according to Microsoft, state-run Xinhua News Agency reported.