Microsoft today unveiled its first Priority Reseller Store and launched Lumia 540 dual SIM smartphone. In India, the transition is being made across a total of 8,872 stores and 119 care centres, T S Sridhar, Director (South), Nokia India Sales Pvt Ltd (a subsidiary of Microsoft Mobile Oy), told reporters. Also Read - Windows 11 could be a free upgrade for you provided you fall in this categoryAlso Read - Nintendo Direct E3 2021: Metroid Dread, Mario Party Superstars, a new Legend of Zelda and more
Out of the total outlets in India, 441 are getting a completely new design while the remaining stores are being refreshed with new signage by end of June, 2015. “As many as 99 stores located in the southern region and 13 stores in Hyderabad will be transitioned to Microsoft brand stores,” he said. The new look stores that are being transitioned from Nokia to Microsoft will ensure an improved shopper experience and provide consumers a better flavour of Microsoft devices, he added. According to him, the priority branded retail stores in the state will be called ‘Microsoft Priority Reseller’ stores while other stores will be known as ‘Microsoft Mobile Reseller’ stores. Also Read - Windows 11 leaked online: Centralised start menu, revamped UI, new widgets, here's what to expect
The Lumia 540 is a mid-range smartphone priced at Rs 10,199 and features the latest Windows Phone 8.1 and is upgradeable to Windows 10 which will be launched later this year, he added.