comscore Microsoft offering $1,00,000 to lure app developers for Windows Phone 8

Microsoft offering $1,00,000 to lure app developers for Windows Phone 8


Also Read - Microsoft CEO Satya Nadella to 'nearly double' the budget for its employee salaries to retain them

Also Read - Microsoft Teams tips and trick: Top features to make hybrid working easier

Microsoft is leaving no stone upturned to take the Windows Phone 8 app market at par the Google Play Store and iOS App Store. And in order to do so, it is offering a whopping $100,000 or more to the app developers to develop Windows Phone 8 specific applications, according to a Bloomberg Businessweek report. Also Read - Microsoft might introduce an Xbox TV streaming device and app next year

The report has quoted Thom Gruhler chief marketing officer for Windows Phone confessing that the Windows Phone 8 operating system still lacks good app support when compared against its competitors and There are no delusions here . He said that they offer a total 1,45,000 apps and games on the store which include 48 of the top 50 most downloaded. And despite lacking a popular apps like Pinterest and Instagram, the app store still has quite a variety of apps to offer.

The company also plans to do cross-promotion across its products and has started working on tie-ups to bring the mobile apps and games to the recently announced Xbox One console. The company in fact is planning to bundle the console with a phone or some related services and announce special offers during the holiday seasons to gain traction.

The company had earlier started a developer program where in it offered $100 Visa card reward to the developers that get their apps on the store by June 30.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 17, 2013 12:49 PM IST
  • Updated Date: June 17, 2013 12:50 PM IST

new arrivals in india