Microsoft is leaving no stone upturned to take the Windows Phone 8 app market at par the Google Play Store and iOS App Store. And in order to do so, it is offering a whopping $100,000 or more to the app developers to develop Windows Phone 8 specific applications, according to a Bloomberg Businessweek report. Also Read - Microsoft might introduce an Xbox TV streaming device and app next year
The report has quoted Thom Gruhler chief marketing officer for Windows Phone confessing that the Windows Phone 8 operating system still lacks good app support when compared against its competitors and There are no delusions here . He said that they offer a total 1,45,000 apps and games on the store which include 48 of the top 50 most downloaded. And despite lacking a popular apps like Pinterest and Instagram, the app store still has quite a variety of apps to offer.
The company also plans to do cross-promotion across its products and has started working on tie-ups to bring the mobile apps and games to the recently announced Xbox One console. The company in fact is planning to bundle the console with a phone or some related services and announce special offers during the holiday seasons to gain traction.
The company had earlier started a developer program where in it offered $100 Visa card reward to the developers that get their apps on the store by June 30.