Nokia’s MixRadio streaming music app, which Microsoft acquired in its multi-billion dollar buyout of Nokia’s Devices and Services businesses is spinning off as a separate entity, reports TechCrunch. The move doesn’t come as a surprise, though, as the streaming service, which is exclusively available on Microsoft’s mobile platform, had announced earlier this year that it was looking for potential investors. The report claims that the service has made “good progress” in finding new investors and is close to being spun off as a standalone entity. Also Read - Nokia Clarity, Comfort, Micro, Go Earbuds Series with ANC launched: Price, features
Reports from earlier this year had suggested that the company was planning to bring its music-streaming app on Android, and iOS. The service comes in free and premium versions (premium users get to stream and download music in high quality). And it has always offered free streaming without ads. Also Read - Nokia C30 budget phone launched with price under Rs 10,000: Check specs, price
MixRadio is available in 31 countries and has tie ups with several mobile operators. It is estimated to have millions of users, though the exact numbers have never been disclosed. The service competes with other music streaming services like Pandora, BlinkBox, Spotify, Beats Music among others. Furthermore, Microsoft runs a similar service called Xbox Music, hence it makes sense for the company to unload the service to a third-party. Also Read - Nokia XR20 rugged 5G phone launched: Check specs, price, India launch details
Earlier this year, MixRadio chief Jyrki Rosenberg had said that the service was spinning off because of the drastic changes to Microsoft’s Entertainment business. As part of Satya Nadella’s “cloud first, mobile first” strategy, Microsoft has announced massive reorganization, under which 18,000 people jobs were taken away, and several units inside the company either saw them merging or being shutdown. Microsoft’s Entertainment division has been affected the most. The Entertainment Studio and all the shows were recently shut down.