Xiaomi unveiled the global version of its upcoming MIUI 7 operating system at an event in New Delhi. The almost hour long keynote by Hugo Barra went into minute details about everything that’s new including how to pronounce Ros , one of the new default themes (pictured above). I would be honest, it was getting a bit too much, when the first half of the presentation went on and on about the various shades of pinks, whether the icons were rounded or not, themes were you could choose to play a Cricket game from the lock screen or change Shah Rukh Khan’s clothes. But MIUI 7 is much more than themes. And it was only towards the end of the presentation that the magic happened. Also Read - Xiaomi Mi Mix 4 could launch as a high-end phone with tons of exciting featuresAlso Read - Xiaomi confirms Mi 11 Lite colour variants in India: Here are the options available
One of the things that has stuck with me post the event is when Barra started the proceedings by announcing Xiaomi is a software company. While that might seem odd to most of us, who relate Xiaomi with its too-good-to-be-true-priced smartphones, the company’s roots lie in software. In fact, MIUI was released a year before the first Xiaomi smartphone was launched! Also Read - Best wearable gift ideas under Rs 5,000 for Father's Day 2021
The themes and customization options available in MIUI are what draws users towards it. The ability to change the look and feel of the device on the fly is something unique to MIUI. But if you dare to look beyond the themes on MIUI, it is about the finer things that make the difference. And it is these tiny details tucked away throughout MIUI 7 that have caught my attention.
Even though Xiaomi is just a year old in India, it is one of the few companies that have taken the pains to identify problems of real users rather than introducing only those features that can be added in the advertising copy.
At the Mi 4i launch earlier this year, Xiaomi had showcased a visual IVR solution in beta that would enable users to skip IVR voice prompts and directly press the desired number. The feature took a bit longer to launch than anticipated but it has finally been announced as a part of MIUI 7. Visual IVR took this long because Xiaomi found out that the voice prompts and number prompts in customer care service IVR menu of most companies differed depending upon the city the user was calling from, Barra told me a couple of weeks ago. So Xiaomi had to ensure that the feature worked well irrespective of which city the user was calling from. Visual IVR goes live with MIUI 7 and would work with the IVR services of 50 Indian brands to begin.
ALSO READ: Top 10 MIUI 7 features introduced by Xiaomi
Another feature I am really looking forward to is the Smart SMS Filter. It has two elements. One feature segregates text messages from other people in your main inbox and all other messages sent by your bank or any non-human into a notifications folder. The second feature, is something anyone who does transactions from their smartphones would instantly appreciate. So whenever you get an SMS with an OTP, it will give an option to copy just the OTP! It is sheer brilliance!
MIUI 7 would support even larger fonts than what were available earlier. Xiaomi calls it XXL Text. This would come in handy with people who find it difficult to read regular size fonts on a smartphone display. I know a lot of people who ask me for phones that support bigger fonts. Phones with big fonts have existed before MIUI 7 but none of them really bothered about how they looked on the display. I have seen fonts where words get broken into two sentences or being able to only display a few words in the entire display. Xiaomi says it has figured out the best way to show big sized fonts.
When was the last time you saw any company give importance to features that consumers really want? When was the last time you felt as if the company’s representatives were also normal consumers like you and me? That they also face the same problems and are providing solutions to address those problems that we keep cribbing about? For me that happened yesterday.
You can watch the entire MIUI 7 launch presentation below.