Nokia’s music streaming service MixRadio has inked a deal with Adidas to bring music to the miCoach Smart Run watch, the latter’s wearable tech and fitness tracker. As part of the partnership, users will be able to enjoy music from a library of 34 million tracks while they exercise. Also Read - Nokia XR20 rugged 5G phone launched: Check specs, price, India launch details
The music service will be added to the miCoach Smart Run with the latest software update that is said to push by the end of this month. The service will be ad-free for the first six-month, and users will be able to download their playlists for offline listening. Also Read - Nokia 110 4G feature phone launched with price under Rs 3,000: Check specs, price in India
Earlier this month, MixRadio announced that it was close to a spin off. With an independent badge, MixRadio is free to launch its service on Android, iOS, or any other platform. The service’s deal with Adidas signals a new life. Also Read - Nokia G20 budget phone now available: Check specs, price in India, where to buy
Dave Castell, head of brand partnerships at MixRadio, said: “The expansion in to wearables is very significant for MixRadio, showing our simplicity and level of personalization can translate well across different platforms.
“We know that fitness and music go hand in hand, a mind-set can change just by listening to music that can push and motivate. Combining music with the advanced fitness technology offered by Adidas allows the partnership to deliver a new level of personalization to training.”
The service is expected to have millions of users, though the exact figures have never been made public. It is available in 31 countries and has tie ups with several leading mobile operators. The service competes with other music streaming services like Pandora, BlinkBox, Spotify, Beats Music among others. Furthermore, Microsoft runs a similar service called Xbox Music, hence it makes sense for the company to unload the service to a third-party.