MobiKwik has today announced a new app for Android the most popular mobile operating platform in India. This launch makes MobiKwik the lightest mobile wallet app available in India with over 32 million users and a network of 100000 merchants. MobiKwik is packed with features such as bus booking, recharge, utility bills payments etc. The application also allows users to access ongoing offers and locate nearby stores for offline payments with a tap. Also Read - Apple Music Lossless, Spatial Audio features with Dolby Atmos coming soon to IndiaAlso Read - Google announces six new Android features, which will roll out this year
MobiKwik co-founder Upasana Taku says that this launch is in line with the vision of the company to attain 150 million users by 2018. She adds, “In addition to the new app launch, we aim to make our mobile wallet the gateway for Indian masses to access financial services such as insurance, credit and loans. This will create more stickiness for the users towards Mobikwik and will help increase per user transactions. Our vision is to have users pay, invest, borrow and save all using MobiKwik.
The app is powered by expert systems to enable it to throw up relevant offers depending on the users’ location. In addition, the company has introduced features such as – Search and Pay- allowing users to make transfers and payments to MobiKwik wallets, bank accounts and merchants faster without the need to manually input names or numbers. “Being the lightest app in India, users with a 2G connection or those who are using older phones with limited RAM, can also download MobiKwik within a minute. This will help more users in the interiors of our country to use our wallet, go cashless and avail other offers,” added Upasana.
MobiKwik is also the largest offline mobile wallet with exclusive tie ups with partners such as Big Bazaar, Barista, Archies, Domino’s Pizza, 98.4, Himalaya, Indian Oil and HP petrol pumps, Sagar Ratna and Bercos restaurants, etc. More than 25,000 retail stores; cafes, restaurants, etc. accept MobiKwik payments. This is in addition to the 100,000 online websites/apps that have integrated MobiKwik for digital payments.