Google has just reaffirmed the growing importance of mobile in the Internet space. The online search giant has announced that more searches are coming from smartphones and tablets in 10 countries, than those coming from laptops and desktop computers.
This shift in search pattern is significant and Google is even changing its ad strategy for this purpose. The Internet giant even announced the expansion of AdWords with new interactive ad units for mobile devices that offer users information toward potential purchases, rather than just links.
Speaking to Wall Street Journal, Google executive Jerry Dischler said, “The new ads are aimed at people searching for cars, auto dealerships and mortgages. They are designed to work with touches and swipes common on smartphones, rather than mouse clicks on personal computers.”
Google processes more than 100 billion search requests worldwide each month, including queries on PCs. The company is not specifying the number at which mobile search trumps PC search in these 10 countries. Also, the Mountain View company is not identifying the other countries apart from US and Japan, where mobile search has overtaken traditional PC search.
Realizing the growing importance of mobile search, Google has been adding features specifically for ease in search on smartphones.Google last month renovated its search-recommendation system to favor websites that are easier to read and load on smartphones.