comscore More smartphone players to exit Indian market in 2017 due to cut-throat competition: Counterpoint
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More smartphone players to exit Indian market in 2017 due to cut-throat competition: Counterpoint

Amid growing competition and declining revenues, the entry-level smartphone players, including regional players, will be most impacted in 2017.

  • Updated: December 22, 2016 6:40 PM IST
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With mounting revenue losses amid too many players fighting to grab a pie, exits will surpass entrants in the Indian smartphone market in 2017, analysts said on Thursday. There are nearly 250 million unique smartphone users in the country and by the end of 2016, there will be 280 million Indians with these devices. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India

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“With declining margins amid cut-throat competition, we predict some smartphone players will call it quits in 2017. We estimate that number of exits in the smartphone market will exceed number of entrants in the next year,” Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS. “While some signs of this trend already started happening, we predict it will only intensify in 2017 and lead to consolidation in smartphone market,” Pathak added.

Most of the exits will be seen at the entry-level smartphone segment, involving regional players which were unable to generate volume and, at the same time, were unable to scale up their portfolio. As tech companies strive to connect the next billion, India will lead the way in 2017 where new disruptive start-ups will emerge and regional knowhow and strength in developing vernacular apps to entice first-time mobile users will be the key, analysts said.

“10K-20K smartphone was the fastest growing smartphone segment (+86 percent) in 2016 and is likely to be the fastest in 2017 too owing to users upgrading from sub-10k category to mid-end segment,” said Karn Chauhan, an analyst with Counterpoint Research. ALSO READ: BGR India Awards: Best Value for Money Smartphones of 2016

With replacement rate of smartphones increasing and new launches happening more frequently, the experts also see refurbished and hands-down smartphone market to grow in 2017. As Samsung ramps up its OLED production with other players also setting up manufacturing plants for OLED production, the competition for OLED screen size with sharper and narrow bezels is likely to intensify in 2017. ALSO READ: Samsung Galaxy S8 could include Beast Mode feature, trademark filing reveals

“Apart from this, we will also see Dual camera, Front flash and quick-charge technology leading from the specification perspective in India,” Chauhan noted. India handset manufacturing will continue to evolve from assembly towards end-to-end manufacturing. “As per a Counterpoint Research-IIM Bangalore study, the local value addition in India during 2016 was 6 percent which is estimated to grow to 10 percent in 2017,” Pathak told IANS. ALSO READ: Flagship battles dominated Indian smartphone industry

Demonetization has given strong momentum to the adoption of digital payments via smartphones — a trend which is likely to be more significant in 2017, the experts noted.

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  • Published Date: December 22, 2016 6:30 PM IST
  • Updated Date: December 22, 2016 6:40 PM IST



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