comscore Mozilla acquires Save-For-Later service Pocket
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Mozilla acquires Save-For-Later service Pocket

Mozilla aims to increase its mobile presence with this acquisition.

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Mozilla Firefox may be overshadowed by the existence and popularity of Google Chrome, but the company doesn t refrain from making further developments, the latest one being the acquisition of Pocket. Mozilla has officially acquired Read It Later, Inc., the developers of Pocket. With this acquisition, Pocket will become a wholly owned subsidiary of Mozilla and will also become a part of the Mozilla open source project.Mozilla hopes the move helps increase its mobile presence and also focus on getting high quality content delivered to its users on the internet. Also Read - Mozilla extends deal to use Google Search as default on Firefox browser

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According to Mozilla s blog post, thoughts about this acquisition began last year when Pocket was integrated within the browser. Both Mozilla and Pocket believe this acquisition will help continue their joint goal of protecting the openness of the web and creating a content platform built around trust and privacy . Pocket will be added as a new product to Mozilla joining Firefox. In addition to this, Pocket s core team and technology will also work with Mozilla s Context Graph project. Mozilla s Context Graph is a work in progress and aims to be the ‘recommender system’ for the web.

On the acquisition, Chris Beard, Mozilla CEO said, Pocket provides people with the tools they need to engage with and share content on their own terms, independent of hardware platform or content silo, for a safer, more empowered and independent online experience. Even though Mozilla will wholly own Pocket now, the company says that it will still keep the brand stand strong with the logo still placed on their offices, and with no changes made in the team. Pocket also said that with this acquisition, major updates will be rolling out in the coming months. ALSO READ: Mozilla launches Firefox Focus, a private browser for iOS

For those who are still not aware of what Pocket, here’s what you need to know. It started off as a save-for-later tool where one can save content browsed on the internet for later use. Pocket as an app is available on iOS, Android and Windows and for desktop as well. Pocket works as an extension tool as well which can be seen with the logo in the form of a pocket, obviously, on Firefox, Google Chrome, and Safari.

One can create a Pocket account and save various type of content like articles, videos, images and even create lists according to the different categories. Once saved to the Pocket account, the same content will be available to access from any platform available. Pocket currently has 10 million monthly active users on all its platforms, and has over 3 billion pieces of content saved to date. It has also been integrated into many apps including Flipboard and Twitter. ALSO READ: Mozilla s new game explains encryption in the simplest way

Facebook had recently started something on the same lines with Pocket. Users on Facebook can save posts that they like, and keep them for viewing later. While it may not seem like something dynamic, this feature to save content comes very handy at a time when your feed is flooded with different types of content and don’t have time to check all of them at once. Also, considering the same type of content being delivered in different ways, this save for later tool makes things easier.

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  • Published Date: February 28, 2017 1:10 PM IST
  • Updated Date: February 28, 2017 1:10 PM IST



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