In line with earlier reports, Myntra has today effectively shut down its website and has gone exclusively mobile. From today onwards, you will not be able to use the online shopping website on your desktops via a browser, and will have to download the app for purchasing garments from the online fashion store. But fret not, if you find your smartphone screen to be too tiny, you can still access Myntra on your desktop.
The Myntra website is no longer accessible, but if you prefer the browser shopping experience over the app, there is a workaround to still do it. To get Myntra on web, download an Android emulator called Andyroid (download it here). Register with your Google account, download the Myntra app from the Play Store and experience the large screen shopping again. The image quality might be compromised as the photos are optimized for the app, but it’s still something.
The Flipkart-acquired company feels that ‘mobile-based commerce’ is the next big opportunity, and they want to only focus on mobile from here onwards. Myntra expects at least 5 million app downloads in the next 3-4 months; with customer engagement increasing multi-fold over the quarter.
Mukesh Bansal, Myntra CEO also feels that smartphones are going to drive online shopping in the future. He says that the company will now put all its efforts to leverage its mobile shopping experience.
“Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized,” he said.
Myntra currently has 9 million downloads, with over 1,000 brands listed on its platform. The company says that 95 percent of Internet traffic comes through mobile, and 70 percent sales are generated through smartphones. The company aims to hit the $1 billion mark by 2016 end.