Reliance conducted the 42nd Annual General Meeting where it announced variety of offers for users. These announcements can start a data tariff war between Reliance Jio and other telecom operators. Congress raised their concern and said Prime Minister Narendra Modi should take action against Reliance Jio if the telecom company has failed to take permission from the PMO for using his photograph in full-page advertisements while launching the service. Recently Chief Minister Arvind Kejriwal mockingly called Prime Minister Narendra Modi as “Mr Reliance” after his photo appeared in the company’s advertisements and accused him of “openly endorsing” its latest Jio services. Kejriwal’s caustic jibe at Modi, including an advice to him to “keep modelling for Reliance”, came on a day the Mukesh Ambandi-led group splashed advertisements featuring the face of the Prime Minister across newspapers. ”Modiji you keep modelling for Reliance ads. Also Read - Airtel Rs 79 plan vs JioPhone Rs 75 prepaid plan compared: Which offers better value?
“There are certain norms for displaying photo of the Prime Minister in an advertisement. As a former Union minister, I am aware that prior permission has to be taken.” “Had Reliance taken permission from the PM or the PMO. This is needed otherwise the Prime Minister’s photo would be on Cadbury or any chocolate. Such a permission has to be given after a deep thought as the Prime Minister is not just an individual but an institution,” the party’s senior spokesman Ajay Maken told reporters. Also Read - JioFiber broadband plans with free Netflix subscription: Check plans, price, data benefits, more
Replying to a question, he said that the Prime Minister should proceed against the company if the photograph has been published without permission. Full-page “Joi: Digital Life” jacket advertisements were published with a photograh of the Prime Minister, dressed in a blue jacket. The advertisements for Reliance Jio, the second coming of Reliance Industries in telecom, carried the words “Dedicated to India and 1.2 billion Indians” in bold type, followed by a short text.
However according to analysts, Reliance Jio will need to garner 75-80 million subscribers, who spend an average of Rs 180 a month on mobile bills, over the next 2-3 years to hit break- even. The company’s telecom arm has also announced free lifetime voice calls and roaming services for its users along with data charges at about one-tenth of the prevailing rates. The company is targeting 100 million subscribers in shortest possible time, RIL Chairman Mukesh Ambani said while unveiling the 4G service.
The current monthly data usage in India is between 600- 900MB, say industry watchers. Given RJio’s aggressive pricing structure, its strategy is to drive up ARPUs through higher usage. Another brokerage, Motilal Oswal said a subscriber base of 75 million with an ARPU of Rs 244 would help RJio generate revenues of about Rs 18,400 crore, but remain loss-making at EBITDA level (Rs 1,580 crore).
With additional inputs