comscore NBA to live stream basketball games in India via Facebook Live

NBA to live stream basketball games in India via Facebook Live

Facebook will be streaming the NBA regular-season game on Facebook Live for the first time ever in India.

  • Updated: January 9, 2017 4:05 PM IST

In a first, the National Basketball Association (NBA) streamed a regular-season game on Facebook Live for basketball fans in India on Sunday evening. The commercial-free game was streamed as part of the Sacramento Kings’ fourth-annual “Bollywood Night” promotion celebrating traditional Indian culture and entertainment. Also Read - Facebook to now allow more cryptocurrency ads than before; here's why

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“The Sunday night match between Golden State Warriors and Sacramento Kings was streamed only for Indian fans,” tech website CNET reported. Warriors won the game 117-106. “We are excited to once again take part in an innovative league initiative that will provide a unique experience for our fans in India,” Warriors President & COO Rick Welts was quoted as saying in media reports.

The announcement came after NBA earlier introduced Mobile View which puts fans closer to the action with zoomed-in shots on its League Pass subscription service. ALSO READ: Facebook Live videos to get more annoying as company starts testing pop-up window feature

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  • Published Date: January 9, 2017 3:00 PM IST
  • Updated Date: January 9, 2017 4:05 PM IST

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