As content and video consumption is increasing, a new report by CyberMedia Research (CMR) revealed that over 18.2 million 4G devices were shipped in the second quarter of 2016. This is up from 15.4 million 4G devices that were shipped during the first quarter of this year. Among the 4G devices that were shipped, 97.8 percent were smartphones followed by data cards at 1.6 percent and tablet PCs at 0.6 percent. According to CMR’s ‘Quarterly India LTE Devices’ report, Samsung, Micromax and Reliance Digital’s LYF brands are the leaders in the 4G smartphones segment, with 41 percent, 8.62 percent and 8.54 percent market share respectively. In tablets, Samsung was at first position with 40 percent, Apple stood second with 30.79 percent and iBall ranked third with 8.3 percent market share. Also Read - iPhone 13 to come with faster charging as compared to iPhone 12Also Read - Apple TV Plus for free: PS5 owners get six months subscription free of cost
However, within data cards, Samsung, ZTE, Micromax and iBall were the only players shipping 4G devices in the second quarter of 2016, holding 63.39 percent, 20.02 percent and 16.43 percent markets share, respectively. Smartphone companies like Vivo, OPPO, LeEco, Gionee, OnePlus and InFocus are planning to double their 4G shipments to meet the surge in demand as Reliance Jio goes live, the report noted. “We expect this year to end with around 125 million cumulative 4G devices and Jio would want this base to touch 250-300 million by 2017 end,” said Faisal Kawoosa, Principal Analyst, Telecoms, CMR.
Xolo is also set to smartphones priced between Rs 4,500-10,000 over the next few months which will support 4G to cash in on the burgeoning demand for LTE-supporting devices following the commercial rollout of Reliance Jio s service. In India, operators like Bharti Airtel and Vodafone already offer 4G services, which allows faster access and download speeds to users. India is one of the fastest growing smartphone markets globally.