For many there is still a bit of ambiguity around whether Facebook is a mobile first company. A quick look at the social giant s Q2 earnings though, and all such uncertainty can be put to rest. In the second quarter of 2015, Facebook s monthly active user base grew to 1.49 billion, while its daily active user base reached 968 million. But what s impressive is that 655 million users accessed Facebook only on their mobile phones.
The words mobile only is important, since these users do not access Facebook on any other medium. Facebook defines mobile-only monthly active users as those who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. This number does not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook.
Facebook s monthly active user base grew 23 percent over last year to 1.49 billion, while its daily active user base grew 17 percent to 968 million. Facebook added about 32 million daily active users and 49 million monthly active users in the second quarter, and at this rate is poised to cross a billion daily users, and 1.5 billion users pretty soon.
Further proof of Facebook s mobile credentials comes from its ad revenues that came from mobile. 76 percent of the revenues from its ad business came from mobile. It generated revenues of $2.9 billion, which is up 62 percent from last year. This also represents $3.45 in mobile ad revenue average per daily active user, which too is up from $2.63 a year ago.
Facebook s focus on mobile has been clear from its initiatives like making Messenger a platform for developers. It is not only allowing developers to integrate their apps on the platform, but also rolled out various new features that include sending stickers, sharing videos or their location, making phone calls, sending money to friends, and more recently added games to the platform as well. It is also reportedly working on a virtual assistant, codenamed Moneypenny , to take on the likes of Apple s Siri, Google Now and Cortana.