Your obsession with your mobile device has been freshly quantified. Smartphones continue to invade our lives, and as per Counterpoint Research’s latest data, nearly half of the world’s population uses a smartphone. But the consumption levels are gradually expanding. Also Read - Internet down: Zomato, Paytm, Disney+ Hotstar, Amazon, Myntra, many other global services suffered massive outageAlso Read - Why smartphones must be classified as an essential product during COVID-19 lockdowns
In its latest Global Consumer Insights report, the firm has highlighted user behavior, content consumption pattern, top apps, and other mobile usage patterns across regions. One of the key findings indicates that users spend more time on smartphones than any other device. Almost half of the respondents spend more than five hours per day on their smartphone, while one in four users now spends over seven hours every day on their personal device. Also Read - How is the Smartphone Industry Trend in 2021?
Interestingly, users in emerging countries (read India), spend more time on their smartphones than their developed countries’ counterparts. But what exactly do these users consume during their extended usage?
As per the report’s findings, users are spending most of the time browsing internet. 64 percent of users surf the web the most in their usage of smartphone. This is followed by gaming, which comes close second at 62 percent. ALSO READ: Most Indians still prefer to download music than live streaming: Survey
Voice calls come third at 56 percent, and lastly, 54 percent users spend time on their smartphone messaging. Voice calls remain the preferred choice of communication across many markets (such as Germany and Japan) ahead of emerging markets in Asia and Africa, where messaging has taken the front seat. It is attributed to the fact that some of these voice calls use over-the-top (OTP) services. Watching videos and spending time on social networks stand as fifth and sixth popular activities respectively.
Another fascinating discovery out of the latest research is the shrinking smartphone replacement cycle on the global level. Due to growing dependence on smartphones as well as the availability of affordable devices, the average global replacement cycle has reduced to 21 months.
In India, the cycle is further reduced to just 20 months. Two in three mobile users plan to upgrade to a new phone within twelve months of purchase in India. This is attributed to the impressive offerings by Chinese brands playing in the markets which are focused on delivering affordable feature-rich smartphones. RELATED: India overtakes US as second largest smartphone market; Samsung, Xiaomi top brands
In terms of spending behavior, Indians come the last with only five percent of users willing to pay over $400 (approximately Rs 25,000) for their next smartphone. Users in Saudi Arabia and China are the most liberal when it comes to their spending potential.