Streaming giant Netflix has announced that it is beginning to stream video using AV1 on Android to save users cellular data. AV1 is a high performance, royalty-free video codec that provides 20 percent improved compression efficiency over our VP9 encodes. Also Read - Top ACT Broadband plans with up to Rs 500 cashback offer on Netflix subscription
AV1 is designed primarily for encoding content for the internet and it is backed by multiple high profile companies, including Amazon, Apple, Google, Microsoft, Facebook and more. According to company, selected titles are now available to stream in AV1 for customers who wish to reduce their cellular data usage by enabling the “Save Data” feature. Also Read - Binge watching on Netflix, Amazon Prime is harming you: Report
“Our support for AV1 represents Netflix’s continued investment in delivering the most efficient and highest quality video streams. For our mobile environment, AV1 follows on our work with VP9, which we released as part of our mobile encodes in 2016 and further optimized with shot-based encodes in 2018,” the company said in a statement recently. Also Read - Netflix testing even more affordable long-terms plans in India
The main advantage of AV1, is that it is also more efficient than other codecs on the market today. As of yet, a wider rollout of AV1 is not possible due to limited software and hardware support, but in the future, Netflix has plans to make AV1 the default codec on all of its platforms.
Last month, a report suggested that Netflix is now testing even more affordable long-terms plans for India. Netflix has been one of the most popular and preferred video streaming services since its inception. All because of its wide range of content from numerous studios and originals of its own.
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To beat the competition, Netflix last year started offering a mobile-only plan for Rs 199 in India. Now, according to some reports, the streaming giant is testing long-term plans at up to 50 percent less price than the regular monthly plans.
Written with inputs from IANS