comscore New Coca-Cola bottle comes with a camera that clicks a selfie every time you tip to sip
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New Coca-Cola bottle comes with a camera that clicks a selfie every time you tip to sip

As part of a new campaign by Coca-Cola, the company has unveiled ‘Selfie Bottles’, that click your picture every time you tip to sip.

coca-cola-selfie-bottle-designboom-02

Cashing on the biggest market trend right now, the aerated drinks company in the world has made a new packaging, which targets the selfie enthusiasts. That s right, Coca-Cola has made a new bottle that clicks a picture when you take a sip, called the Selfie Bottle . At first, this bottle looks just the same old Coca-Cola bottle we have been sipping on for all this while, however, when you get to the bottom, instead of the regular curly-wurly base, there is now a thick red plastic contraption. That contraption has one slightly extended edge, which features a selfie camera. Beneath the base sit the sensors, that monitor the angle at which the bottle is being tipped. Also Read - Facebook for Android will soon get dark mode and coronavirus tracking feature

Also Read - Scientists develop soft contact lens that can zoom with a blink

Essentially, when you put the bottle against your lips and raise it beyond a 70-degrees angle to take a sip, the sensor beneath the bottles activate, clicking a picture of every sip you take. The bottle or that red contraption has no screen to display the clicked image, however, it comes with a USB port on the side, which would allow you to transfer images to a desktop computer or laptop. Also Read - Increasing smartphone usage may be resulting in growing horns on our skull; research suggests

The Selfie Bottle is designed by ad agency Gefen Team. The bottle has been created as part of Coca-Cola Israel s Summer Love event, and there doesn t seem to be any plans to actually commercially sell the bottle. That s a real shame, because if there s one thing that s really missing on social media right now, is people clicking Soda selfies .

coca-cola-selfie-bottle-designboom-02 (1)

Encouraging the trend for selfies to crazy levels, even Sony had once released a product for selfie lovers and perfume enthusiasts. After releasing a teaser and leaking some images of a very nearly unbelievable perfume bottle-shaped selfie cam, Sony made KW1 compact selfie camera official two years ago in 2014. Designed to look like a high-end perfume bottle, this 19.2-megapixel camera was made with a swiveling 21mm f/2.0 lens and shaped like a smartphone with the camera perched at the top so that you re inclined to use it in portrait mode all the time. Released as a niche product for Chinese perfume enthusiasts with deep pockets, the camera also sport a 3.3-inch LCD display, built-in Wi-Fi and NFC, and a flash that was bedazzled with two Swarovski crystals.

sony-camera-perfume-bottle

Coming back to Coca-Cola and its gimmicks to cash on the biggest trends, earlier this year the company had made a similar move. Back in February, when all people could ever talk about was virtual reality (VR) and VR headsets and how to make a DIY headset at home, Coca-Cola launched a packaging that users could easily turn into a cardboard VR headset, like Google s. The company posted a video of how a 12-pack box could be folded into a headset. Unlike the Happy Goggles though, this is but a concept and Coca-Cola has only put up a video hinting at a possibility of a launch. ALSO READ: McDonald s and Coca-Cola lead the way in showing how retail boxes can be recycled into VR headsets

Similarly, once in 2014, Coca-Cola had also released a campaign to encourage people to reuse old bottles, under which it invented 16 new bottle caps. These caps could be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, water guns and pencil sharpeners to encourage consumers to reuse and recycle plastic. The beverage company had teamed up with advertising agency Ogilvy & Mather China for the campaign, in which 40,000 free bottle caps were distributed throughout Thailand and Indonesia with soda purchases.

Image Credits: Gefen Team / Coca-Cola Israel

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  • Published Date: November 18, 2016 3:15 PM IST



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