comscore New Facebook tool to ban ads if users find them bad
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New Facebook tool to ban ads if users find them bad

The tool is designed to let people review businesses that they've made a purchase from, Facebook said in a blog post.

  • Published: June 13, 2018 11:46 AM IST
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Facebook has launched a new tool for its users that will identify ads with inaccurate information or misrepresented products. Also Read - Now you can earn Rs 3.6 lakh per month for creating original content on Facebook Reels: Here's how

The tool is designed to let people review businesses that they’ve made a purchase from, Facebook said in a blog post on Wednesday. Also Read - Facebook to discontinue feature that let your friends track your location in real time

“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or misrepresent products,” the company said. Also Read - Facebook founder Mark Zuckerberg discusses 'collaboration' with Italy PM Draghi

To find the tool, go to “Ads Activity” tab where you can view ads you’ve recently clicked, and hit the “Leave Feedback” button.

“This will prompt you to complete a brief questionnaire to tell us about your experience. We’ll use this tool to get feedback from the community to help better understand potentially low-quality goods or services,” Facebook said.

Facebook will then warn businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action.

“If feedback does not improve over time, we will reduce the number of ads that particular business can run. This can continue to the point of banning the advertiser,” the social media giant added.

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  • Published Date: June 13, 2018 11:46 AM IST



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