After 40 years at the helm of Intel, Paul Otellini stepped down and Brian Krzanich was appointed as the CEO. In his opening speech, Krzanich mentioned that one of his key areas of focus will be the mobile device segment, though he didn t delve deeper into his plans. Today, a Reuters report has quoted a source as saying that the new CEO has re-organized quite a few key business groups and created a new devices unit. Also Read - Here’s how to watch Intel CEO Brian Krzanich’s CES 2015 keynote live stream
While the Reuters report is a little scarce on details, the folks at AllThingsD have been informed that the new devices unit will be headed by former Palm and Apple executive Mike Bell. Bell who has until now been co-leading Intel s mobile chip business, has prior experience in building mobile devices during his time at Palm and Apple.
The chipset maker is still struggling to make it in the mobile market, but in the last year the company has made some strides in the space with its new Atom chips offering a good power/performance ratio. In fact it is largely believed that all the progress Intel has made in recent times has been thanks to Bell.
Under Bell, one of the main aims of this new devices unit will be to build ultra-portable mobile devices using the latest technologies and with an Intel chip inside. This would help the chipset giant to get back some traction in the market ruled by the likes of Qualcomm, Nvidia and MediaTek.