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New YouTube Radio feature testifies that the company's main focus is to keep you on the platform forever

YouTube Mix is a pretty cool feature for continuous streaming of videos without having to hit the play button every time. Now a report from Google Operating Systems, claims that the company is experi

youtube-radio

YouTube Mix is a pretty cool feature for continuous streaming of videos without having to hit the play button every time. Now a report from Google Operating Systems, claims that the company is experimenting with another feature called YouTube Radio, which is nothing but uplifting and fine-tuning the Mix feature for continuous unending video streaming.

The feature is in beta mode and has only been rolled out to select users, and those who have it, are notified by a pop-up dialog box that reads, “A non-stop radio station based on the current video. You can like, dislike and dismiss videos to tailor your Radio Station to your taste.”

With the screenshots provided by the publication, the feature looks a lot like Mix. The feature will keep playing videos one after the other based on your current video preference, irrespective of your YouTube browsing history. It gives you the option to dismiss, like and dislike videos from the Radio Station as well. The only thing different from the Mix feature is that there is no cap of 50 videos, so you can play music all day if you wish to.

This feature is yet another way to stop users from leaving the site. If you noticed recently, YouTube has tweaked the way the videos end on their site as well, in order to increase time-spend. Earlier, users got multiple recommendations of what to watch, but now the platform automatically generates a preferred video you should watch, and then plays it without your consent within ten seconds.

Furthermore, YouTube has been experimenting with a slew of features recently. It is testing a multi-angle feature for elevating the experience of video consumption. This new feature is currently tested only on one video, and it will let you watch the video from multiple angles giving users a more personalized viewing experience.

The company is also reportedly working on a  a feature that will support 360-degree videos as well. It will allow users to upload videos taken with the special 360-degree cameras that are on their way into the market and will probably also make use of virtual reality headsets. Even creating GIFs out of YoutTube videos is being tested.

  • Published Date: February 12, 2015 12:23 PM IST
  • Updated Date: February 12, 2015 3:43 PM IST