Earlier this month, Instagram announced its plans to steadily tweak users’ feeds and make it more like Facebook and Twitter. In other words, Instagram will let go of the chronological order, and instead push popular posts towards the top. Over the weekend though word got out that Instagram is pushing its algorithmic feed much earlier than expected. This sent users on the photo-sharing platform into a tizzy, and many have since been putting up posts urging their followers to turn on notifications . Also Read - Instagram will now show ads on Reels just like StoriesAlso Read - Don't like what appears on you Instagram Explore? Here's how to reset or change
Most Instagram power users and brands have put up photos with the words ‘turn on notifications’ and an arrow pointing towards the ‘Follow’ button on the top-right corner. It isn’t just the sudden change in the feed algorithms, but rumors also spread about how the only way to make sure your posts were seen was to have notifications turned on. Hence all the turn on notifications posts, and following are some examples. Also Read - Poparazzi app is an Instagram clone that doesn't let you post selfies
Instagram has however assured that it isn’t making any drastic changes to users’ feeds ‘right now’. An Instagram spokesperson told The Fader that nothing is changing today, and there’s still testing to be done — “This is not being implemented tomorrow we still have weeks, or even months, of testing to go. Currently the test groups are very small. When we roll it out broadly, we will definitely let the community know.”
We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly.
Instagram (@instagram) March 28, 2016
Not surprisingly, annoyed users hit back at users posting these turn on notification posts.
Instagram’s chronological feed meant that people following many users and brands tend to miss out on some posts. Just like Facebook and Twitter, Instagram too is using a whole lot of algorithms to highlight posts based on popularity and users’ interests.
It explains the change — “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we re focusing on optimizing the order all the posts will still be there, just in a different order.”