Nokia is gearing up to launch its entry-level candy bar feature phone, the Nokia 105 in India for Rs 1,249 this month. Earlier this year, the Finnish company introduced two new entry-level candy phones Nokia 105 and Nokia 301 featuring a colored screen at Mobile World Congress in Barcelona.
Also Read - Disney+ Hotstar launched new subscription plans priced at Rs 499, Rs 899, and Rs 1,499
It was first reported by The Hindu that the company is planning to launch the Nokia 105 in this month in India. BGR India has been able to independently verify the same. Also Read - MediaTek Kompanio 1300T chipset is official, will power high-end tablets with 5G
Viral Oza, director marketing, Nokia India has confirmed to BGR India that, “We are planning to launch the Nokia 105 in the Indian market in the month of April, 2013. The device will be priced at an MRP of Rs 1249.” As far as the 301 is concerned, “The launch dates for Nokia 301 has not been decided yet”, he added.
Moreover, on their Black and white screen phone segment, he cleared that, “The launch of Nokia 105 marks an end to the era of black and white screen handsets from Nokia.” So there will be no further production of monochrome phones by Nokia.
The Nokia 105 comes with an 800mAh battery that the company claims would provide up to 842 hours or up to 35 days of stand by time and up to 12.5 hours of talk time. This apart, it will feature a 1.4-inch LCD Transmissive display, measure 107 X 44.8 X 14.3 mm in dimensions, offer a 384KB of RAM and an 8MB of mass memory, and carry a flashlight and an FM radio as well.
Also, while it was expected that the Nokia 105 would first be introduced in Andhra Pradesh, Viral Oza cleared the rumors and said that, “Nokia 105 will be introduced pan-India.”
As far as the competition in the market goes, Oza commented, “The Nokia 105 is the most affordable phone from Nokia featuring a color screen, which makes it distinctive when compared to other phones at its price point.”
Further, on their marketing and promotional strategies, Oza added that “Connecting the next billion people, to the Internet and relevant information, is an important part of our strategy. Around 2.7 billion people around the world are yet to buy their first mobile. They are disconnected from experiences and information that could enrich their lives. Part of our strategy is making it affordable and beneficial for more people in these markets to own and operate a mobile phone.”
He also highlighted finding from some research reports stating Nokia to be the leader in feature phones with a share of 21.8 per cent in the total market of 20.64 crore units of phone below Rs 4000 in 2012.
India remains a feature phone dominated market with 206.4 million shipments of feature phones against 15.2 million smartphones last year, according to CyberMedia Research.