Flash sales have always been synonymous with Xiaomi, and other companies have tried to replicate it. HMD Global, the new home of Nokia smartphones, is one such company. The recently launched Nokia 6, priced at RMB 1,699 (approximately Rs 16,750), went on sale for the first time in China, and the flash sale was over in about a minute. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and moreAlso Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
In the run up to the first flash sale in China, the company had revealed that there were over a million registrations for the Nokia 6 on JD.com. HMD Global had two categories for registrations — a free option, and another that required one to pay RMB 66 (approximately Rs 650). As expected, priority is given to those who had paid to register. The company though hasn t yet revealed how many Nokia 6 units were actually sold during the first flash sale, Playfuldroid reports. Also Read - RedmiBook laptop launching on August 3, Mi Notebook-like design and colours teased
Nokia 6 specifications
The Nokia 6 features a 5.5-inch 1080p In-Cell display with 2.5D Gorilla Glass on top. It is powered by Qualcomm Snapdragon 430 processor, paired with 4GB of RAM. There is 64GB internal memory on offer, which can be further expanded using a microSD card.
For photography, the smartphone comes with a 16-megapixel rear camera with f/2.0 aperture and PDAF along with an 8-megapixel front snapper with f/2.0 aperture for selfies. The Nokia 6 also comes with a fingerprint sensor, a 3,000mAh battery, and support for Dolby ATMOS. On the software front, the smartphone runs on Android Nougat 7.0 out-of-the-box.
On paper, the Nokia 6 s specifications and features are a tad disappointing, especially when you consider its rivals. But the brand s iconic status is what is creating the hype, and it is anything but surprising, that the first flash sale was over in a minute. What has also helped is the relatively low price tag. ALSO READ: Dear Nokia, it s good to have you back, but the world has changed!
But HMD Global, and Nokia will need to be more aggressive if they want to be competitive in this market. Just the brand image won t be enough to be a success in the current smartphone space. HMD Global has already announced that it will be present at MWC 2017 in Barcelona next month. If reports are to be believed, we could see the unveiling of more than one Nokia smartphone, including the rumored Nokia 8 aka P1. This rumored smartphone is expected to belong to the high-end segment, featuring a Snapdragon 835 processor, 6GB of RAM, and QHD display among others.