comscore Nokia announces 'Asha' series of affordable phones
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Nokia announces 'Asha' series of affordable phones

Apart from its first Windows Phone smartphones, Nokia also announced a range of S40 feature phones, aimed specifically for India, called Asha. The new phones - Asha 200, Asha 201, Asha 300 and Asha 30

Apart from its first Windows Phone smartphones, Nokia also announced a range of S40 feature phones, aimed specifically for India, called Asha. The new phones – Asha 200, Asha 201, Asha 300 and Asha 303 – will essentially build on the success Nokia has recently had in India with its new dual-SIM and entry level smart feature phones. The phones are priced between Euro 60 and Euro 115, before taxes and subsidies, and will come with Angry Birds pre-installed. Nokia announced over 30 percent of app downloads happen from S40 phones. Hit the break for the press release. Also Read - Nokia Lumia 800, 710 Windows Phone smartphones announced, coming to India this year

Asha: A new family of smarter mobile phones
Nokia continues its mission to deliver high quality, stylish devices that provide the best access to social networks, the Internet and information, and offer the best overall experience and value proposition for the next billion mobile phone users. These consumers want access to innovations such as easy-to-use dual-SIM, local services and content, and third-party apps, all with a superior user experience for which Nokia mobile phones are known. Also Read - Nokia 800 Windows Phone ads surface

These devices comprise the new Asha family of Nokia mobile phones. Derived from Hindi – meaning ‘hope’ – Asha signifies Nokia’s focus on positive user experiences and connecting millions of people to new opportunities that help them reach their aspirations. Also Read - Nokia reconfirms first WP7 smartphone is on track for late-2011 launch

The Asha mobile phone family includes:

Nokia Asha 303
The Nokia Asha 303 is a stunning phone designed with sophisticated materials and metallic finishes. It combines a large 2.6″ capacitive touch screen with a high quality QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind.

The device harnesses a powerful 1Ghz engine, 3G and WLAN to deliver a fast Internet experience. Social networks, email and IM are at the center of the experience, easily accessible from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet.

Entertainment and applications are also a core part of the Nokia Asha 303 offering. Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40 (in selected markets). The price will vary from market to market and operator to operator. The estimated retail price for the Nokia Asha 303 will be approximately 115 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

Image: Nokia Asha 300

Nokia Asha 300
The beautifully designed Nokia Asha 300 is a touch device which also offers the convenience of a keypad. The Nokia Asha 300 has a powerful 1GHz processor and 3G to deliver a faster Internet and social networking experience. The Nokia Browser allows for fast, affordable and localized Internet access by compressing  web pages by up to 90%.

Users have fast access to messaging, email and instant messaging from the home screen and can swipe to access apps, music or games from the Nokia Store. The Nokia Asha 300 also arrives preloaded with the popular Angry Birds game.

The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio, Bluetooth connectivity and can handle memory cards up to 32GB.  The price will vary by market and operator. The estimated retail price for the Nokia Asha 300 will be approximately 85 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

Nokia Asha 201
The single SIM version of the Nokia Asha 200, the Nokia Asha 201 is ideal for young consumers who wish to stay socially connected, are price conscious and like listening to music. The Nokia Asha 201 has great music features including a high performing loudspeaker, enhanced stereo FM radio and ringtone tuning. With the Nokia Browser you get even faster, even better and more affordable access to the Internet. It supports up to 32 GB memory cards and provides a battery for 52 hours of music playback time. The Nokia Asha 201 also supports push email as well as the popular Whatsapp messaging app. The price will vary by market and operator. The estimated retail price for the Nokia Asha 201 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the first quarter of 2012.

Image: Nokia Asha 303

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  • Published Date: October 26, 2011 3:20 PM IST
  • Updated Date: October 26, 2011 3:22 PM IST



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