During its earnings call last week, CEO Stephen Elop revealed that Nokia was planning to launch a refresh of its Asha series of phones, which was followed by Nokia uploading a teaser image on its blog and promising to launch a new device on April 24. Right on cue, the Finnish company today launched the Nokia Asha 210 for $72 (Rs 3,800 approximately), which features a QWERTY keypad and a dedicated WhatsApp key. Also Read - Nokia Asha 210 with dedicated Facebook button spotted online, available for pre-order for Rs 4,499Also Read - Nokia Asha 210 with dedicated WhatsApp key available online in India for Rs 3,999
After launching the Asha 305, 306, 311 and the 310 more recently, Nokia has given the Asha line a complete overhaul with the Asha 210 sporting a completely new look and the aforementioned QWERTY keypad. Talking of specifications, the Asha 210 is available in Single-SIM and Dual-SIM variants and comes with a 2.4-inch QVGA (320×240 pixels) display.
The phone sports a Series 40 Asha UI and includes features like a 2-megapixel rear camera with a dedicated key, 64MB of flash memory which can be expanded to up to 32GB using a microSD card and a 1,200mAH battery which the company claims can last up to 46 days on the Single-SIM variant and up to 24 days on the Dual-SIM.
What differentiates the Asha 210 from other phones is that it comes with a dedicated WhatsApp key and the benefits of the partnership between Nokia and WhatsApp is being forwarded to the buyers who will be offered the app free of cost. The phone also comes with a Social phonebook integration feature that allows users to launch WhatsApp directly from contact cards in the Phonebook.
This partnership comes at a time when WhatsApp has been growing rapidly and according to CEO Jan Koum, has more active monthly users than Twitter. Koum also revealed that users around the globe now send more than 8 billion messages daily, resulting in over 12 billion outbound messages every day.
Both the Single-SIM and the Dual-SIM variants of Nokia Asha 210 will be sold in Yellow, Black, White, Cyan and Magenta color options and the phone should start shipping by the second quarter of 2013.