After recently inking a deal with Desti app to enhance its mapping business, Nokia Here today announced that it plans to acquire Medio Systems to use the latter’s predictive analytics technology for enhancing its own location-based services. Based out of Seattle, Medio specializes in real-time predictive analytics based on the company’s user data. Nokia has not yet revealed the terms of the deal, including money involved in it, however it says that it will use the data to create contextual maps and location-based services to provide more personalized and predictive experiences for users. The company has also mentioned that the deal is expected to close by the end of July 2014. Also Read - Nokia XR20 launched in India at Rs 46,999: It is the toughest Nokia phone ever
In simple words, Nokia is trying to let its Here mapping services to offer more personalized results by integrating Medio’s data base of locations and related information. This could mean that a user would be able to get content based on their personal interest like individual restaurant recommendations or driving routes that match their driving style based on real-time conditions. The service will also help businesses in personalizing their customer offerings. Also Read - HMD Global confirms Nokia XR20 is coming to India soon: Check expected launch date, more
“We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people’s intent in order to deliver interactive and smart location experiences,” Michael Halbherr, CEO of HERE mentioned in a statement.
“We plan to extend Medio’s talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day,” Halbherr added.