Nokia took everyone by surprise by announcing an Android tablet. The Nokia N1 sports some top-of-the-line specifications and a brilliant industrial design. What’s more, the $249 pricing (approximately Rs 15,000) is pretty competitive too, especially if you consider what Google is charging for similarly specced Nexus 9 (Rs 28,900 for the 16GB Wi-Fi only model). That in itself is reason enough to believe “Nokia is back!” Not so fast.The Nokia N1 tablet is the beginning of a new Nokia in the consumer space, but this is nothing like the old Nokia, which we all loved and respected and the one that was acquired by Microsoft. The new Nokia will leverage the Nokia brand value, the rich intellectual property and the design chops that come from the old Nokia genes. But the new Nokia isn’t looking at investing billions of dollars in the consumer space yet and the Nokia N1 is a testament to that belief. Also Read - Nokia 110 4G feature phone launched in India with price under Rs 3,000: Check specs, price
What Nokia has done here is created the industrial design and the hardware specifications for the tablet along with the software interface running on top of Android. But Nokia is not manufacturing or even contracting a manufacturer to build the tablet. Nokia is not going to market or sell it either. It won’t provide distribution, go-to-market or after-sales service either. Also Read - Nokia G20 budget phone now available: Check specs, price in India, where to buy
Instead, it is peddling the Nokia brand heritage and its trove of patents, to whoever that gives Nokia an ongoing royalty fee. This was the main function of Nokia Technologies business, which was left after Microsoft’s acquisition of Nokia, along with the networks business and the maps business. Also Read - Tech News Today: Oppo Reno 6 series launched, Poco F3 GT specs, new Nokia phone launch
Here are some of the relevant excerpts from Nokia’s press release announcing the N1 tablet.
The N1 will be brought to market in Q1 2015 through a brand-licensing agreement with an original equipment manufacturer (OEM) partner responsible for manufacturing, distribution and sales.
In addition to the Nokia brand, Nokia is licensing the industrial design, Z Launcher software layer and IP on a running royalty basis to the OEM partner. The OEM partner is responsible for full business execution, from engineering and sales to customer care, including liabilities and warranty costs, inbound IP and software licensing and contractual agreements with 3rd parties.