comscore Nokia loses top cellphone brand crown for the first time in 14 years
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Nokia loses top cellphone brand crown for the first time in 14 years

Samsung has displaced Nokia as the world's largest selling cellphone brand in 2012, according to iHS iSuppli research. Samsung had overtaken Nokia in overall cellphone shipments in the first quarter o

Samsung has displaced Nokia as the world’s largest selling cellphone brand in 2012, according to iHS iSuppli research. Samsung had overtaken Nokia in overall cellphone shipments in the first quarter of 2012 for the first time in 14 years and continued with its strong performance through the year. This is the first time since 1998 that Nokia is not the numero uno cellphone brand at the end of the year, with 2012 being the tipping point for smartphone sales as they accounted for nearly half the sales. Nokia stumbled in its smartphone strategy while Samsung built a complete smartphone portfolio this year, consistently estimated to sell over 50 million smartphones a quarter. Samsung also significantly widened the gap with Apple in the smartphone space with a dozens of low, mid and high-end smartphones running on Android. Also Read - OnePlus 9RT may not a have a different naming scheme in India, price tipped again

According to the report, Samsung now accounts for 29 percent of global cellphone shipments as against Nokia’s 24 percent. In 2011, Nokia led the space with a 30 percent market share as opposed to Samsung’s 24 percent. In our view, the number would have been even lower had it not been for Nokia’s Asha series of smart feature phones. Nokia shipped 6.5 million units of its Asha phones last quarter. Nokia’s loss also translated into Apple’s gain as it accounted for 10 percent of global cellphone shipments against 7 percent last year. ZTE and LG complete the top five cellphone brands for 2012. Also Read - Smartphones set to launch in December 2021: From Motorola, Micromax, OnePlus, and more

In the smartphone space, Samsung again leads the pack with 28 percent of the market share followed by Apple at 20 percent. Nokia, RIM and HTC complete the top five with 5 percent market share each. Also Read - Losing thousands of Twitter followers? Here’s why that might be happening

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  • Published Date: December 19, 2012 9:31 AM IST
  • Updated Date: December 19, 2012 9:36 AM IST



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