Nokia parent HMD Global trademarks ‘Asha’ brand; is a revival on the cards?

Nokia’s Asha lineup was meant to be bridge the gap between feature phones and entry-level smartphones.

  • Published: January 11, 2018 11:56 AM IST

Remember Nokia’s affordable ‘Asha’ lineup of smart feature phones? After bringing back the iconic Nokia brand, HMD Global now seems to be planning on bringing back the Asha lineup from dead.

The Asha brand belonged to Nokia, which was transferred to Microsoft as a part of the acquisition. Now it seems like the Asha branding too has been transferred to HMD Global along with Nokia. The Finnish company has added a new trademark to its intellectual property registered at EU’s IP Office, reports. The Asha trademark was originally published at EUIPO back in November 2011.

According to the EUIPO filing, the Asha trademark can be used for “Computer software platform used in mobile telephones and smartphones; mobile phones and smart phones,” and “Wireless communication services namely for computer software used in mobile telephones and smartphones”.

Not surprisingly, there’s not much to go on apart from the trademark filing. That said, a filing could be seen as a plan to bring back the Asha phones in the near future. Nokia’s Asha lineup consisted of smart feature phones that was focused on bridging the gap between feature phones and smartphones. The phones however never really took off, and buyers instead seemed more keen on opting for the entry-level Nokia Lumia smartphones. Lately, a number of companies have started launching such 4G-enabled feature phones in conjunction with mobile operators. Needless to say, this trend was kicked off by Reliance Jio with its JioPhone.

HMD Global currently has a bunch of basic Nokia feature phones, as well as the slightly more advanced Nokia 3310. The company however has yet to launch a 4G variant of the Nokia 3310. Though if rumors are to be believed, a launch could take place sooner than later. In the meantime, HMD Global is also rumored to be gearing up to launch an entry-level smartphone, dubbed Nokia 1. This smartphone is expected to come basic specifications, and run Google’s Android Oreo (Go Edition).

Would you like to see the Nokia Asha lineup revived? Let us know your thoughts in our comments section below.

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  • Published Date: January 11, 2018 11:56 AM IST