comscore Nokia scales down Nokia World, "think more SXSW, less CES"
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Nokia scales down Nokia World, "think more SXSW, less CES"

Nokia today announced it will be scaling down its signature annual event - Nokia World - and will instead focus on multiple events across the world. In the past, Nokia World has been the event where N

Nokia scales down Nokia World, "think more SXSW less CES"Nokia today announced it will be scaling down its signature annual event – Nokia World – and will instead focus on multiple events across the world. In the past, Nokia World has been the event where Nokia shows off its flagship products and also outlined its strategy for the coming year. This year, however, instead of hosting the world’s press, Nokia will only invite its carrier and retail partners. It has also pushed the event forward from September 25-26 to September 5-6. Also Read - Nokia Asha 500, Asha 502 and Asha 503 unveiled, priced below Rs 6,500

For the media, Nokia will organize a number of smaller events. But dates for them have not been announced. Is this just a money saving exercise for Nokia, considering it is burning cash too quickly? Or is there a bigger cause of worry related to Nokia’s product portfolio? Normally, if a company does have a killer product, it would tend to bite the bullet and invite at least some of the major media outlets and show them off. Also Read - Nokia to debut new Storyteller app at Nokia World in Abu Dhabi

What do you think this is all about? Also Read - Nokia World to take place in Abu Dhabi on October 22

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  • Published Date: May 23, 2012 8:45 PM IST



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