With the demand for digital lifestyle continuing to be robust from across India, nearly 60 percent of online sales were in Tier II cities and beyond, according to a survey of trends by e-commerce platform Snapdeal. “The delivery of functional benefits like speed, convenience and value also resulted in massive growth from non-metro cities in India,” Vishal Chadha, Senior Vice President (Business) Snapdeal, said in a statement on Tuesday. Also Read - Internet down: Zomato, Paytm, Disney+ Hotstar, Amazon, Myntra, many other global services suffered massive outageAlso Read - After PUBG Mobile, Chinese online shopping app Shein to relaunch in India
The survey showed that Delhi-NCR topped as the most online shopping-savvy metro city in India, followed by Bengaluru and Mumbai. Pune emerged as the leader among all Tier I city shoppers. Metros and Tier I cities accounted only for 40 percent of the sales during the year. Further, online make-up and grooming products seem to be in vogue this 2016, the statement said. While make-up category for women saw a whopping overall growth of 345 percent year-on-year, personal care and grooming stood out as a popular category among men with an increase of 58 percent. ALSO READ: NCR had highest number for e-shoppers: Flipkart
Women in the northern region of the country bought 32 percent of online make-up products in 2016. Women in New Delhi — with 12 percent of sales — became the highest contributor for make-up products sales, men in Delhi purchased the most shaving and grooming products. The sale of skin care category grew by 77 percent with Kolkata contributing 125 percent to the sales followed by Bengaluru.
“We are rapidly expanding our assortment in line with the needs and expectations of our existing users and also to cater to the next 100 million online shoppers from across India,” Chadha said.