comscore Now you can apply Prisma's artsy filters to Facebook Live videos
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Now you can apply Prisma's artsy filters to Facebook Live videos

In a latest update, iPhone 6s and iPhone 7 users can now apply Prisma filters to Facebook Live videos, in real-time.

prisma for android

In a latest update for iOS users, Prisma now allows users to apply its artsy filters to real-time to live videos. This essentially works in line with Facebook s artificial intelligence-based Style Transfer tech, which supports the Prisma filters to be used on Facebook Live videos in particular. However, it is important to note that, in addition to being currently available only for iOS, the feature is presently exclusive to iPhone 6s and iPhone 7 users. Also, Prisma filters for Facebook Live videos will initially be available in eight styles, including The Scream, Tokyo, Gothic, and Illegal Beauty. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!

Also Read - What happens to your Facebook account after you die?

The restriction to only iPhone 6s and iPhones 7 owes to processing constraints, as with the style transfer of Prisma filters to Facebook Live the processing is done locally on the device, instead of being sent to a third party server. Not every smartphone can handle that, says Prisma s Aram Airapetyan, adding, We re working to bring this to powerful Android smartphones also. In order to use the feature, iPhone users will need to be logged into their Facebook account via the Primsa app to make use of the live streaming feature. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg

Just last month, Prisma co-founder Alexey Moiseenkov broadcasted a demo of Prisma s style transfer technology working in real-time via Facebook s Live platform. This had come just a day after Facebook s chief product officer Chris Cox demonstrated the style transfer app to apply filters on Facebook Live videos. We re making the camera a really nice creative tool, and that s the kind of thing we re very invested in right now, said Cox. While he mentioned that the filters are still only prototypes, he did not specify whether they will be available only through the Facebook Live streaming video platform. ALSO READ: Facebook reveals the secret sauce behind Style Transfer for videos

This update from Prisma comes just a day after Facebook announced that it is testing its new AI-powered filters for Facebook Live video in a few countries, and explained its secret recipe behind its artificial-intelligence based tech and how it will eventually be more widely deployed in the near future.

Facebook started working on style transfer, that learns the artistic style of a painting and then applies that style to every frame of a video. This is a technically difficult trick to pull off, normally requiring that the video content be sent to data centers for the pixels to be analyzed and processed by AI running on big-compute servers, like how Prisma s filter works. But the time required for data transfer and processing makes for a slower experience. Therefore, Facebook worked on an AI-based technology, which translates regular pictures into artsy-filtered ones in real time, and on running live videos. With Prisma support, the Facebook Live borrows those filters, and processes them real time with its style transfer technology. ALSO READ: Facebook takes on LinkedIn with its own job listing feature

Prisma uses deep learning and artificial intelligence technology which turns photos and videos into artworks. The Prisma app originally had 36 filters to choose from, and the edited photos and videos can be shared on Facebook and Instagram, and other social platforms. The support for video editing was rolled out only in early October.

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  • Published Date: November 9, 2016 7:40 PM IST



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