Instagram now allows you to cross-post Stories on Facebook. And this is possibly Facebook’s last-ditch attempt to push adoption of its native Stories feature. Instagram is rolling out the new feature widely after testing it with select users in Portugal for a while. The only exception are business pages on Instagram, which do not have the option to cross-post on Facebook Stories as of now, TechCrunch reports. These posts will disappear within 24 hours as it happens on Instagram. Also Read - Instagram testing new Collab feature for posts, Reels: Here's how it worksAlso Read - Instagram Sensitive Control feature launched: Here's how to limit sensitive content in Explore tab
“You now have the option to share your Instagram Stories to your Facebook Stories. We re always working to make it easier to share any moment with the people who matter to you,” a Facebook spokesperson reportedly said. Meanwhile, Facebook hasn’t ruled out the option of allowing the reverse, i.e. the cross-posting of Facebook Stories on Instagram Stories, which incidentally, has 250 million daily users. ALSO READ: Facebook enables sharing Stories feature with public Also Read - Top 5 free Android apps on Google Play store this week
Facebook has struggled to popularize Stories since its launch earlier this year. Few months prior to the cross-posting feature, the social media giant allowed public viewing of Stories… similar to what Insta Stories has. That was an attempt to boost engagement from users who do not create content themselves but are passive consumers. It was also expected to shoot up the volume of FB Stories, especially from marketing, influencer and brand pages. However, no usage figures have been revealed by the company so far. In its last quarterly results too, Facebook shied away from divulging stats on Stories.
Facebook has also been testing the Stories feature for desktop. On mobile, Stories appear on top of the Facebook Newsfeed. However, on the desktop, Stories will appear on the right side of page. This is mostly targeted at people who use Facebook only on their desktops. That section of the audience hasn t been introduced to Stories yet. Facebook has also beefed up Camera features on Stories, and added augmented reality tools that resemble Snapchat. However, usage continues to be low as most people stick to either one or two platforms for Stories. ALSO READ: Facebook is reportedly testing Stories for desktop
A recent survey by marketing agency Hill Holiday revealed that 90 percent of Facebook users in their 30s-40s were using either Snapchat or Instagram Stories even though they were logging into Facebook several times a day. I prefer to use one platform [for stories], one of them said. Hence, it is imperative for Facebook to make it convenient and less time-consuming for users to post on Stories. Cross-posting is one way to do it.