comscore nubia commits $100 million investment for manufacturing in India
News

nubia commits $100 million investment for manufacturing in India

nubia has lanched seven smartphones in India until now.

  • Updated: July 19, 2017 6:39 PM IST
nubia z11 mini s back

Chinese manufacturer nubia, which entered India last year, has earmarked $100 million investment in the country over the next few years, a top executive has said. Best known for its camera-centric smartphones, nubia has introduced seven smartphones in India until now. Also Read - Nubia Watch to be available globally in October with USD 400 price tag

Also Read - Nubia RedMagic 5S gaming phone has global launch confirmed for September 2

Also Read - Nubia Watch launched with eSIM support, flexible AMOLED display

“We have established our presence in India as recently as 2016 and are aggressively looking to scale up our operations. A significant part of our $100 million investment will be towards developing a manufacturing facility and brand-building initiatives,” Eric Hu, India Country Manager, nubia, told IANS. Hu added that the company is evaluating several measures to expand its reach by enhancing distribution channels and developing a company-owned e-store for showcasing products and accessories. “This nubia exclusive store is expected to go live in India by the end of 2017,” Hu added.

nubia recently launched the N2 and M2. Nubia N2 is one of the sleekest in its rage with a massive 5,000mAh battery and carries forward nubia’s legacy of great cameras. M2 is nubia’s second dual-camera product — after a successful Z17 mini — with AMOLED display and 3,630mAh battery. At 7.9mm thickness, M2 is among the slimmest dual-camera devices available in India till date. ALOS READ: Nubia Z17 Mini review: A good dual-camera smartphone on budget

While talking about Z17 mini, Hu said the model was selected based on an understanding of the Indian users’ demand for high-quality imaging, sleek design and an exceptional user interface. “The response has affirmed that we have delivered on users’ expectations. We look set to surpass our target on this — something we are extremely pleased about,” he told IANS.

On a question what strategy nubia would adapt to counter other big Chinese players like Vivo, Oppo and Huawai, which lead the market with their camera technology and attractive price range, Hu said the company is looking to create a fan base among mobile photography enthusiasts.

“nubia is globally recognised as a leader in camera technology and in India too, we will deliver the best camera technology,” the executive added. “We believe that the market is upwardly mobile as consumers are increasingly looking to graduate from entry to mid-range and from mid-range to premium category of handsets. This fits in well with our product and business case,” Hu noted. ALSO READ: Nubia N2 with 5,000mAh battery to launch in India on July 5: Price, features and specifications

While talking about the company’s future plans, Hu said the second half of 2017 promises to be eventful for nubia. The company plans to launch four-five more handsets at various price points and would work to expand reach further into the tier II and tier III cities. “We will also invest in after sales support to over 60 top cities in India. Besides, the company-owned e-tail channel will also be operational by the end of the year, giving customers more platforms to choose from,” Hu told IANS.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: July 19, 2017 11:40 AM IST
  • Updated Date: July 19, 2017 6:39 PM IST


You Might be Interested

nubia Z11 Mini

9999

Buy Now
Android 5.1 Lollipop
Qualcomm Snapdragon 617 Octa Core 64 bit 1.5GHz Processor
16 MP with ƒ/2.2 aperture and Sony IMX298 Sensor
nubia N2

15999

Buy Now
Android 6.0 Marshmallow with Nubia UI 4.0
MediaTek MT6750 Octa-Core 64-bit Processor
13 MP with f/2.2 aperture, LED flash, PDAF

new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers